For years AIG Hawaii as ensured that they look after the most valuable assets of the island state, now they are rebranding to Farmers Insurance Hawaii and to promote the name change, they are offering free T-shirts. These are limited edition and the offer is for Farmers Insurance Hawaii Policyholders only and valid until the end of the year on 31 December 2009. In order to take advantage of the offer you have to go online and fill in a very simple web form. All that is required is your name and street address so that they know where to ship the T-shirt to. You are also asked to specify the size of the T-shirt that you would like and there is a great range of choice from Small all the way up to 3XL. It is requested that you allow up to four weeks for your order to be processed.

The offering of a T-shirt in this manner is actually a great marketing tool and it is a way for the company to ensure that it has as many feet on the ground as possible, without having to worry about actually investing in personnel. It might actually be considered as a very innovative approach in the current economic climate where the use of more traditional advertising methods is considered to be very costly.