Reminiscent of the movie, “Baby Boom”, starring Diane Keaton, Fresh Baby is the inspiration of two sisters, Joan Ahlers and Cheryl Tallman, who live in rural parts of The United States, thousands of miles apart. In raising their children, they could not identify all-natural alternatives for healthy and hassle-free feeding. Drawing upon their own concerns as parents, the two women began developing products for today's busy parents and caregivers with a product line that includes: homemade baby food kits, baby food cookbooks, baby food and breast milk storage trays, breastfeeding reminders, and child development diaries.

Since its inception in October 2002, Fresh Baby has leveraged the ever-increasing consumer interest in natural living and healthy eating to curb the childhood obesity epidemic plaguing the nation. Through the development of products that encourage breastfeeding and developing children's healthy eating habits, Fresh Baby is helping parents proactively respond to this healthcare crisis.

And right now, they’re also hosting a recipe contest with some great prizes!

Submit your original recipes for heat-beating summer treats from Monday, August 2, 2010 through Sunday, August 15, 2010 at 12am (all times Pacific) for your chance to win a Fresh Baby Beat the Heat Summer Prize Pack.

Your recipe can be for anything that gets you through the sweltering days of summer… frozen confections, quenching drinks, refreshing fruit dishes - whatever helps keep you and your family cool!

Even cooler, ALL recipes entered will be included in an e-book and available as a free download no later than September 1, 2010.

The Basics:

All submissions must be original recipes, so no copying from cookbooks, folks. Also, there’s a limit of five (5) entries per household.

Submit your recipe(s) by posting directly on the Fresh Baby Facebook page or emailing recipe(s) to media@freshbaby.com.

The winning recipe will be chosen by Fresh Baby staff. Fresh Baby reserves the right to select multiple winners and/or choose to select and offer honorable-mention prizes to more than one winner. Winner names and winning submissions will be posted on the Fresh Baby Facebook page and distributed in the Fresh Ideas September Newsletter.

Recipes will be judged on originality, functionality and nutrition at the discretion of Fresh Baby.

All recipes entered will be included in an e-book, published by Fresh Baby and available as a public download. Participants can choose to include their name with their recipe or remain anonymous.

Contest ends August 15, 2010 at 12 midnight. Recipes submitted after that time will not be included in the contest or e-book.