According to Business Week, about 63% of U.S. households own at least one pet and around $41 billion is spent each year to help take care of them. With such a large demographic group and their sheer spending power, it's easy to see why companies like Procter & Gamble and Nestle are focusing more attention to developing the right mix of new pet products to satisfy the needs of pet lovers everywhere.

Just in the last couple of years, you've probably noticed the introductions of new pet food products like the Snausages to Purina® Beggin' Strips® Dog Snack to a can of Alpo® Filet Mignon Flavored dog food. It's no accident that the pet food industry is offering food choices that mirrors food choices that we as people consume. In fact, it is a growing trend for pet owners to view their pets as a member of the family and hence seek out pet food products that fit their own food references. So product offerings that include ingredients like real Angus Beef, chunky vegetables and savory sauce supplements are a definite must for canine lovers.

So if you are a dog owner and share the same sentiments, then consider taking advantage of this Alpo Buy One, Get One Free offer. Basically, it's a coupon for a free 13.2oz can of Purina Alpo brand dog food provided that you purchase a 13.2oz can, any variety. And if you check on the Alpo website, you'll notice that they offer a gourmet selection of can food for your pooch; everything from T-Bone Steak Flavor to Rotisserie Chicken Flavor to delicious chunks of Lamb and rice. A dog's life can be very good indeed.